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CLIENT SUCCESS STORIES
As marketers ourselves, we know the power of a good testimonial. Luckily, we have a lot of satisfied customers willing to share their experience with our agency. Scroll down to find out how we were able to more than deliver on our clients’ expectations.
Soup Agency was happy to tap into our existing organisational channels and ways of working."
THE MISSION
Car Next Door is a care hire service platform and is Australia's largest peer-to-peer car share network. They needed a complete fresh and strategy digital plan to help with audit and refine their strategy for Google Ads.
THE RESULTS
We decreased the CPA by 14% within a month, alongside their total acquisitions and achieved their ROAS across all product verticals.
SERVICES:
Willing to Refer: YES
“We have dealt with several different members of the team who all can implement changes to our account. All have been a pleasure to work with” - Director of Beeline
THE RESULTS
With a complete back-end marketing support, Beeline had seen a strong boost in ROAS 4X on Google Ads, reached over 1.4 Million Unique Users on Facebook. As a result, our campaigns drove 211% increase in website traffic.
THE MISSION
Beeline's new launch of their Smart GPS Navigation System needed to be heard. We created a consistent advertising framework on Facebook and Google to boost brand awareness and new product launch.
SERVICES:
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Back-end Marketing
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Paid Social
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Google Ads
Willing to Refer: YES
We found Soup's attention to detail and timeliness in carrying out requests to be great. Social media and paid search campaigns have been very successful and have met or exceeded our expectations."
THE MISSION
Somersby is an online pet store based in Sydney. They were ready to scale their business and grow their client base. We proposed a strategic media plan and A/B testing, managing paid search ads and social media campaigns across Facebook, Instagram and Pinterest.
THE RESULTS
This required a complete refresh of their creatives for their 4 main channels in the business. Within 6 months, Soup Agency successfully lifted ROAS of 30X on Google, 15X on Facebook and 33X on Pinterest. As a result, we have increased their website traffic by 124%.
SERVICES:
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Google Ads
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Paid Social
Willing to Refer: YES
“We were able to leverage our Google grant like never before. Within 6 months there was a 10 fold increase in our ability to utilise the grant.”
THE MISSION
Northcott is a non-for-profit disability support service. They have asked Soup Agency to implement a full funnel digital marketing activities across paid search and paid social to drive more housing and service base enquiries.
THE RESULTS
Our goal was to increase Northcott's online presence and brand awareness. Within the first 6 months, they had a CPL of $19 on Facebook and drove 187% increase of website traffic.
SERVICES:
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Google Ads
Willing to Refer: YES
"While the project is ongoing, the results so far have been positive and are well worth the investment. Soup Agency has led a smooth workflow. Customers can expect a responsible team"
THE MISSION
Hantec Markets is an online financial trading platform - CFDs and Forex trading. Soup handles all social media marketing activities to maximise leads, increase online presence and website traffic through paid advertising on Facebook and Google.
THE RESULTS
To increase brand awareness and website traffic, Soup Agency had created new ad creatives to attract new customers and generate leads. Our Facebook campaigns successfully reduced CPL by 80%. With 8 weeks, we were able to increase their leads by 8X, leading to a 87% website traffic growth (YoD compared to last year).
SERVICES:
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Paid Social
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Email Marketing
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Google Ads
Willing to Refer: YES
Thanks to Soup Agency's work, we have decreased our cost-per-lead by 66%. They have communicated frequently and promptly via Slack, ensuring an effective workflow. Their sheer dedication and cost-effectiveness have been hallmarks of their work.”
THE MISSION
KIS has Australia's best private tutors and online courses for Years 1-12. Soup focus on paid social marketing activities to drive lead acquisions, increase online presence and website traffic.
THE RESULTS
The campaign has been running for two months driving over 190 leads with a CPL of $15, decreasing KIS Academics CPL by 66%. This was achieved by focusing on students, parents and their related interests and moving away from website leads and instant using META instant forms.
SERVICES:
Willing to Refer: YES
"We're impressed with their dedication, expertise, and cost-efficiency. It's been an amazing and educational collaboration."
THE MISSION
Two Giraffes is a full-service video & animation studio in Sydney. They struggled to gain quality leads. SOUP successfully developed and implemented an effective PPC strategy.
THE RESULTS
Within the first 3 months, we saw an increase of high-quality leads month on month by their optimising landing pages and brand awareness.
SERVICES:
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Google Ads
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Meta Ads
Willing to Refer: YES
"Their commitment to helping us and explaining why they recommend doing certain aspects is impressive."
THE MISSION
Allshelter has consistently delivered industry firsts fabric & dome shelters. They were experiencing a decline in opportunity value. They needed to take a proactive approach to identify active target markets. SOUP needed to increase total volume of opportunities while keeping cost of acquisition efficient.
THE RESULTS
SOUP utilised campaigns such as Search and Display to maximise coverage on SERPs and Google Display Network (GDN). With continued keyword and audience optimisations, we maximised search impression share on branded, generic, competitor, DSA campaigns to 80%.
SERVICES:
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Google Ads
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Meta Ads
Willing to Refer: YES
THE MISSION
Komerco's mission is to build a better future for our customers. They were looking to increase sales revenue and elevate their brand mission of becoming the leading provider of materials to the Australian Construction Industry.
THE RESULTS
Soup worked with the client closely on identifying priority products to be featured on SERPs and Shopping in order to maximise their media budget. Shopping campaign proved to be so successful in increasing brand revenue, that in the span of five months, revenue figures increased by 65%.
SERVICES:
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Google Ads
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SEO
Willing to Refer: YES
THE MISSION
An U.S. based ecommerce business, Brooklyn Haberdashery supplies craft tools, kits and accessories. They were looking to increase interaction and sales revenue using email marketing. Client had no time to invest in this channel, yet saw an opportunity due to their large database.
THE RESULTS
With a creative design, strategic email content and A/B testing, Soup Agency had delivered results well above industry benchmarks resulting in an increase in sales revenue directed from email marketing. As a result, we had increased their email revenue by 522%,+55% in average email conversion value and +366% in email transaction.
SERVICES:
Willing to Refer: YES
