_edited.png)
GOOGLE ADS MANAGEMENT
AWARD-WINNING GOOGLE ADS AGENCY
New customers are the lifeblood of any brand. But, in the modern age, you need advanced strategies to reach new customers. We'll write ads that'll make your competitors flinch. Our PPC strategy will target the right audience and get them to click, buy, and repeat Get in touch for a free strategy sessions today.
GOOGLE ADS MANAGEMENT EXPERTS.
As a PPC ad agency located in Sydney, the Soup team has decades of digital marketing experience across leading Australian industries. We will conduct ongoing management and testing to find optimised keywords that will ensure you spend less and earn more. We craft unique and smart campaigns to drive maximum traffic and sales, as well as help you stand out on page 1 of Google’s search results.
Over the years, we’ve helped small and large companies to grow their business and connect to new customers with Google advertising.
WE'RE GOOGLE ADS RESULTS DRIVEN.
37X
IMPROVED RETURN ON AD SPEND (ROAS)
-180%
REDUCED COST
PER LEAD (CPL)
+284%
INCREASED CONVERSION RATE (CR)
+172%
INCREASED
LEAD GROWTH
OUR PROCESS
OUR GOOGLES ADS APPROACH.
01
IN-DEPTH RESEARCH.
Once we have defined your goals and objectives. It's time to do competitor research so we know exactly what we are competing against. Then our team will conduct in-depth keyword research to ensure what we are bidding for has high purchase intent and volume is high.
02
STRATEGY & AD COPY.
This is our favourite part. We have a a winning strategy that incorporates the most up-to-date best practices, as well as our insights and expertise. Our aim is to help you gain an edge over your competitors, while keeping your monthly marketing expenses under control.
03
LAUNCH CAMPAIGN.
We don't just stop here. The Soup team will monitor and optimise budget to best performing ads, so you can be sure your dollars are going the distance.
04
ONGOING OPTIMISATION.
Our Google Ads Specialist will conduct A/B testing to ensure your campaigns drive auction success. We are results-driven, and we are here to get your the highest ROI to grow your business. Your success is our success.
CASE STUDY
VANILLA BLUE HITS A 43X ROAS WITHIN 3 MONTHS.
Vanilla Blue Catering is a boutique catering company that offers high-quality catering services. A campaign restructure was required and within 3 months, we hit way above their KPI and have maintained a healthy ROAS each month. Their online visibility and web traffic also skyrocketed since launch.
+34% revenue compared to last year
+33% website traffic MoM
Service Google Ads
WE ARE RESULTS-DRIVEN.
WORK WITH DEDICATED PERFORMANCE TEAM.
As a growth-driven agency, we excel in various Google Ads formats: Shopping, Performance Max, Video, and Display campaigns. Our creative team collaborates with paid search specialists to write unique, attention-grabbing copy, ensuring your brand reaches the right audience.
Transparency is our hallmark, providing real-time data and custom reporting to keep you informed about your campaign's performance. With continuous tracking, monitoring, and optimisation, we drive impressive results and conversions. Discover how far our Google Ads Agency can take your business—talk to our Google Ads Specialists today.
ARE YOU READY TO SCALE YOUR BUSINESS?
Get in touch for a FREE Site Audit with our Google Ads Specialist today.
-
How does PPC marketing work?Bid on keywords that are relevant to your brand, industry and product. Google’s algorithm will show your ads to the customers who are actively searching for what you offer. The best part? Only pay when someone clicks on your ad. First (or any) impressions don’t count here.
-
Why should I choose Soup as my PPC ad agency?We don’t make promises we can’t keep, and we don’t use cookie-cutter solutions either. Our dedicated Google ads specialists and account managers are here to listen and serve your business. We’ll take into account your budget, conversion targets and tailor a paid search strategy that works. We’ll keep you updated on performance metrics and rank improvements regularly. Lastly, we’ll provide tailored recommendations and optimisations to allow you to keep seeing the results you’re after. Most important of all, we care about your business and its growth. We have strong relationships with our clients and will consistently work with you to develop and optimise campaigns to achieve your KPI targets.
-
What do I need to get started on Google ads?We’re here to do the heavy-lifting. Let us know the results you’re looking to achieve and targeted KPIs. We’ll partner with you to strategise, build and launch your campaign from end-to-end. Unsure if Google ads are for you or how to get started? Soup offers a free, non-obligatory digital marketing audit to tailor a marketing strategy that’s right for your business.
-
How much budget should I allocate to advertise on Google ads?Google charges advertisers only when a customer clicks on your ad, so you can be certain you won’t be pouring dollars down the drain. Our Google ads specialist will partner with you to find a budget that’s appropriate for your business goals and current situation. At the end of the day, you have full control over how much you want to spend, and you’ll never spend more than what you’re comfortable with.
-
What results can I expect to see from paid search advertising?Whether you’re looking to drive traffic, sales, increase brand visibility or generate leads, our paid search specialists can help you achieve your business’ targeted results. We’ll provide forecasted metrics as part of our marketing proposal, but results can vary based on the competitiveness of your industry, budget and goals. Speak to one of our Google ads specialists for a tailored proposal.