Adwords & PPC Management
Search advertising (or paid search) lets businesses place ads and product listings among online search results. Each time these ads are clicked, the business pays a small fee, hence the term ‘pay-per-click’ (PPC).SPEAK TO A DIGITAL SPECIALIST
Google Adwords is the most widely used platform for search advertising. Adwords enables businesses to bid on specific search terms to determine where they appear in search results. The timing, placement, and cost-per-click (CPC) of your ads is determined by two factors: your bid and your Quality Score – a measure of your relevance to the chosen search terms.