Be found in Google search. When your potential customer or client is searching google, we want it to be YOU that pops up right! To make that happen, you need an effective digital presence so that Google will link you to the particular search that your customer is making. In all my years working in this field, I’ve found the same basic actions help my clients to be seen first.
Search Engine Optimisation (SEO) is a long game and it can take time for you to start seeing top rankings.
Here are 3 actions that you can take today to help you improve your organic search results.
1. Improve your page speed
How fast your website loads is usually a dealbreaker. Not only is it important for your users, but also to Google search rankings. Do you know how fast your site loads?
PageSpeed Insights from Google is a free tool that measures your website page speed and provides you with recommendations on how to improve your website page speed. For a lot of websites, one quick fix will be to compress their images to decrease page load time.
2. Improve your local ranking factors
Make sure your business has a Google My Business page - it’ll improve your website’s visibility for local traffic, and will also help you with organic rankings. So you’ll be found by more local people and you’ll get closer to the top of the google rankings. You can create your free profile here - https://www.google.com/intl/en_au/business/
Once you set up your Google My Business profile, it’s important to keep it up to date, correct and relevant. Ask your customers to leave you reviews. I know that can feel awkward but it’s vital! A review, or social proof, is important for SEO rankings and increases your chances of getting new customers - they can validate your expertise by the quality of your reviews and feedback.
Set your business up across other relevant directories, for example, Yelp, Your Local, Local Search. Depending on your industry you may also have industry-specific directories, to find these simply do a search for your targeted keywords and look at what kind of websites come up on the first page of search results.
3. Ensure you have the basics covered
Make sure your page URL, page title and meta description are all targeting the keyword that you would like to rank for. For example if you would like to rank for a keyword “pink socks” you need to ensure that:
You have a page with content around your targeted term “pink socks”
Page title contains your targeted term “Buy Pink Socks”
Meta description describes the page and includes your targeted term
Page url contains “pink socks” eg. www.mysite.com.au/pink-socks
If you are using Wordpress, download Yoast. It’s a free plugin and will help to ensure your basics are covered.
Have questions? Or would you like an audit of your existing website? Reach out, we’d love to help.