Once, there was a time when social media didn’t even exist. A time where marketers solely relied on newspapers and TV. Fast forward to today, technology has disrupted the marketing space, with the digital sphere being the go to tool to use for marketing . But now with AI entering the space, especially with the obsession for Chat GPT, the digital marketing industry is about to undergo a change like no other. In this article, we’ll dive deep into how AI will affect the digital marketing sphere.
So How is AI Being Used In Marketing?
I’m sure you have been bombarded by the hype of AI. Your workplace might even be testing out the new AI systems, and it's no shock to why. A study has found that 92% of businesses which have approved of the use of AI have seen significant improvements within operations and great return on investment.
Additionally, ChatGPT can play a pivotal role in enhancing your search engine optimsation and google ads strateges by providing insights, generating compelling ad copy, and suggesting keyword optimisations to maximise your campaign's effectiveness. This is just the beginning of AI. Several ways which AI has been able to help our as follows.
One of the biggest aspects that make AI enticing, is its ability to improve ROI through effectively analysing the target market. Target marketing is a strategy that focuses on marketing a product or service to a specific customer, one that has a high potential to turn into a sale.
Take for example, Amazon, Google and Facebook. Each of these platforms uses machine learning technology, effectively analysing data on consumers and their purchasing behaviour. This allows their recommendation engine and ad platforms generate more leads and sales conversions.
Expect a big rise in predictive marketing and analytics all thanks to AI. If you didn’t know, predictive marketing is centred around determining the marketing strategy which is the most effective within a given situation.
By using AI assistance, digital marketers have now been given a boost in generating additional variations and new ideas to incorporate into their marketing strategies. Not only does this saves time, this means we can stay up-to-date with new content ideas for future testing. A recent survey conducted by Pecan AI’s found that 95% of companies had now integrated AI-powered predictive analytics into their marketing strategy. Now that's crazy stuff!
Enhanced User Experience
The online experience for customers is never better since the addition of AI! As AI can create more user-friendly and personalised content, it enables users a completely different experience in comparison to the traditional test cycles used before. Many marketers use AI algorithms to reduce the risk of “customer churn." This is through identifying common attributes and behaviour that are likely to discourage potential customers and these traits.
What's AI’s Biggest Effect on Digital Marketing?
Okay, so AI has been used for quite some time, but why is there so much hype for it now? Well, if you haven’t heard, there's a new AI bot in town: ChatGPT, and it's going to revolutionise the digital marketing industry.
ChatGPT is a language processing model which uses a deep learning algorithm to generate conversational, human-like texts, based on the input provided by the user. This contrasts with other chatbots as ChatGPT provides a more enriching experience.
GPT-3 and 4 uses previous questions and answers to create the next response thus creating a huge volume of information and a unique experience for its users. So how does this dramatically change the game for marketers? Well, there are several factors in which ChatGPT can significantly affect digital marketing;
ChatGPT's biggest quality is its ability to improve customer service. By being able to provide more accurate and helpful messages, ChatGPT significantly boosts customer satisfaction. So many digital marketers use ChatGPT to identify and improve any major pain points within their customer service systems. These include:
Long response times
Predictable chatbot responses.
By providing information about a competitor, ChatGPT can summarise their marketing strategies, identify their strengths and weaknesses, and suggest ways to differentiate and outperform them.
ChatGPT can analyse existing content and provide suggestions for improvement, such as incorporating more relevant keywords, rephrasing sentences for clarity, or adding additional information to enhance the user experience.
So What Does This Mean For Digital Marketers?
As digital marketers, you will probably be spending less time on technical tasks such as segmentation and customer service, and more on creative strategy. However, do take things with a grain of salt, it's important to not solely rely on AI tools like ChatGPT. While ChatGPT is an incredibly powerful and versatile tool for digital marketers, it's essential to recognise its limitations, such as loss of brand voice, misinformation, lack of domain expertise and context.
Wanting to Elevate Your Digital Marketing Strategy?
To make the most out of ChatGPT while addressing its limitations, use it as a tool to complement your expertise and creativity. Leverage its strengths for automating and simplifying tasks while keeping a keen eye on the quality, relevance, and accuracy of the output.
All this talk of AI can be confusing, especially when you're deciding how to create a successful digital marketing strategy. Well not to worry, SOUP is here to help! As Sydney's Leading Independent digital marketing agency, our team is trained in the best tricks and tips to turn those leads into sales. Contact us today for a digital strategy session today.