About

LEADING SEO AGENCY IN AUSTRALIA
The Soup team can help you get your page to rank #1 on Google.
The secret’s out: you don’t need to spend tens of thousands of dollars on ads to find new leads, there’s a way to connect with the customers you want - completely organically!
Got something to offer? We’ll help you show the world.
SERVICES WE OFFER
OUR POPULAR SEO SERVICES
TECHNICAL AUDIT
You will receive an extensive technical site audit with a full analysis report of your SEO performance and technical errors to discover your weakness & areas of improvement.
We identify opportunities for growth and audit your overall online presence so we can bring all our insights into a long-term personalised roadmap strategy specifically to your business needs.
SEO STRATEGY
We work with your team to optimise your website and rank higher on SERPs. Our data-driven approach ensures that every SEO decision, from content optimisation to technical refinements, resonates authentically with your brand identity.
Our SEO specialists are strategic thinkers dedicated to ensuring your online journey is both purposeful and impactful.
COMPETITOR RESEARCH
We will delve deep into finding all relevant target keywords, site structure, and backlink analysis to create content that will outrank your competitors in Google search results to gain a competitive advantage.
Get the upper hand - know what your competitors are going right and where they might be falling short so we can help you can stay ahead of the game.
LINK BUILDING
Our SEO Specialist will execute strategies for obtaining high-quality backlinks crafted to amplify your domain authority.
We harness a blend of proven strategies, from link exchanges to targeted guest posting to significantly boost your website credibility, open better revenue opportunities and increases your website traffic organically.
WHY SHOULD YOU CHOOSE SOUP AS YOUR SEO EXPERTS IN AUSTRALIA?
Best Bespoke SEO service helps you outrank your competitors and drive maximum traffic to your website.
We understand that it’s not just about getting the right keywords, and gives your website a human touch with professional copywriting & content creation tailored to your business.
Our experienced SEO specialists will provide you with immeasurable knowledge to make your site rank organically on page 1 of Google. Discover our SEO packages and pick one that suits your business.

ESK CARE GAINED NEW ONLINE VISITORS & REVENUE ORGANICALLY IN AUS & US.
CASE STUDY
ESK Care is a premium Australian skincare brand, that offers evidence-based ingredients to slow aging & manage all types of skin concerns. Soup Agency provides SEO services helped improve non-branded keywords rankings, specifically in Australia and the USA.
+117% revenue MoM
+40% new online visitors
Service SEO Management



SEMRUSH PARTNERSHIP
As we have partnered with SEMRUSH, you will have access to in-depth competitor analysis and receive monthly reporting to track how we can increase your Domain Authority Score, Backlinks and Organic Search Traffic.
This means our SEO Specialists know the ins and outs to outrank your competitors!














HOW WE WORK
OUR SEO PROCESS
Your First Session
We collaborate with your team to find your unique strengths to see what works for your brand. We’ll consider your budget and goals to find out how we can maximise your benefits with our SEO strategy.
Run A Site Audit
Our team will put together a technical SEO report and analyse design & UX on your website.
Tailored Strategy For You
Successful SEO outcomes do not happen in a day - Our SEO specialist will customise a unique SEO strategy for your website to be seen by millions.
Ongoing SEO Management
We will continue to optimse your web page to ensure it is performing at its best. Making sure your strategy meets performance goals, reaching the right audience through organic search.

WE HAVE PROVEN SEO STRATEGIES DESIGNED TO AMPLIFY YOUR BUSINESS.
Get in touch for a FREE Site Audit with our SEO Specialist today.
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How does PPC marketing work?Bid on keywords that are relevant to your brand, industry and product. Google’s algorithm will show your ads to the customers who are actively searching for what you offer. The best part? Only pay when someone clicks on your ad. First (or any) impressions don’t count here.
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Why should I choose Soup as my PPC ad agency?We don’t make promises we can’t keep, and we don’t use cookie-cutter solutions either. Our dedicated Google ads specialists and account managers are here to listen and serve your business. We’ll take into account your budget, conversion targets and tailor a paid search strategy that works. We’ll keep you updated on performance metrics and rank improvements regularly. Lastly, we’ll provide tailored recommendations and optimisations to allow you to keep seeing the results you’re after. Most important of all, we care about your business and its growth. We have strong relationships with our clients and will consistently work with you to develop and optimise campaigns to achieve your KPI targets.
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What do I need to get started on Google ads?We’re here to do the heavy-lifting. Let us know the results you’re looking to achieve and targeted KPIs. We’ll partner with you to strategise, build and launch your campaign from end-to-end. Unsure if Google ads are for you or how to get started? Soup offers a free, non-obligatory digital marketing audit to tailor a marketing strategy that’s right for your business.
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How much budget should I allocate to advertise on Google ads?Google charges advertisers only when a customer clicks on your ad, so you can be certain you won’t be pouring dollars down the drain. Our Google ads specialist will partner with you to find a budget that’s appropriate for your business goals and current situation. At the end of the day, you have full control over how much you want to spend, and you’ll never spend more than what you’re comfortable with.
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What results can I expect to see from paid search advertising?Whether you’re looking to drive traffic, sales, increase brand visibility or generate leads, our paid search specialists can help you achieve your business’ targeted results. We’ll provide forecasted metrics as part of our marketing proposal, but results can vary based on the competitiveness of your industry, budget and goals. Speak to one of our Google ads specialists for a tailored proposal.