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The Trusted eCommerce SEO Agency with Proven Results

SOUP is proud to be one of the leading eCommerce SEO agencies in Australia, with a proven track record. We have helped many eCommerce businesses, big and small, drive organic growth with SEO.

Why Is SEO Important for Your eCommerce Business?

SEO, or Search Engine Optimisation, is a critical digital channel for the success of any eCommerce business. It is the practice of optimising your website to rank higher in search engine results, thus increasing visibility to potential customers. Here’s why SEO is so important for your eCommerce business:

  • Increased Visibility and Traffic: SEO helps your eCommerce site appear higher in search engine results for relevant keywords. This increased visibility means more potential customers will find your site when searching for products you offer.

  • Better User Experience: Good SEO practices involve improving the user experience on your site. This includes faster load times, mobile optimisation, and user-friendly navigation, all of which contribute to keeping visitors on your site longer and encouraging return visits.

  • Higher Conversion Rates: By targeting specific keywords related to your products and industry, SEO helps attract a more targeted audience. Visitors who find your site through relevant searches are more likely to be interested in your products, leading to higher conversion rates.

  • Cost-Effective Marketing: Compared to paid advertising, SEO is a cost-effective way to market your business. Once you establish strong SEO, your site can maintain a high ranking without the ongoing costs associated with pay-per-click advertising.

  • Building Credibility and Trust: Websites that appear higher in search results are often perceived as more trustworthy and credible.

  • Long-Term Success: While SEO takes time and effort to establish, it provides long-term benefits. Unlike paid advertising, which stops generating traffic once you stop paying, a well-optimised site can continue to attract visitors over time.

  • Staying Competitive: Many of your competitors are likely investing in SEO. To stay competitive in the digital marketplace, it’s important to have an SEO strategy that helps your eCommerce site stand out.

Our eCommerce SEO Services

We offer a comprehensive suite of services, each tailored to the intricate needs of online stores. From keyword research to on-page optimisation, and from content strategy to technical SEO, we cover all bases to skyrocket your online visibility.


Keyword Research & Mapping

  • Identifying high-value, relevant keywords specific to the eCommerce industry and the client's product range.

  • Developing a keyword strategy that targets various stages of the customer journey.

  • Mapping the current website URLs against target keywords for optimisation

SEO Content Strategy

  • Conducting competitors and gap analysis to identify trending topics that can drive traffic

  • Develop a strategic content plan to bridge this gap and improve the website’s overall search visibility

Local SEO

(for businesses with physical stores)

  • Optimising for local search, including Google My Business listing optimisation.

  • Targeting local keywords and building local citations.

On-page SEO

  • Optimising product pages, category pages, and other key landing pages with targeted keywords.

  • Improving meta titles, descriptions, headings, and on-page content for better search visibility.

Technical SEO

  • Improving site architecture for better crawlability and user experience.

  • Addressing technical issues like site speed optimisation, mobile responsiveness, and secure checkout processes.

International SEO

  • For businesses targeting multiple countries or languages, implementing strategies to optimise for different regions and languages.

Link Building

  • Developing a link-building strategy to acquire high-quality backlinks from authoritative websites.

  • Utilising tactics like guest blogging, influencer collaborations, and digital PR.

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Why Choose Us for Your eCommerce SEO Service?

Our work speaks for itself.

What sets us apart? Our clients' success stories speak for us. We don't just promise results; we deliver them. Our clients' success stories are a testament to our expertise and dedication. We have helped a diverse range of eCommerce sites, from small startups to large enterprises, in achieving and surpassing their online goals. This wealth of experience gives us a deep understanding of the challenges and opportunities within the eCommerce SEO landscape.

Personalised Approach

We believe in a personalised approach. We recognise that each business is unique, with its own set of challenges, goals, and customer base. Our process starts with a comprehensive analysis of your specific business needs, market positioning, and competitive landscape. This allows us to craft a bespoke SEO strategy tailored to your business, ensuring that every action we take is aligned with your objectives. Our customised approach extends to ongoing communication and collaboration, ensuring that our strategy evolves in tandem with your business.

Advanced Techniques

In the fast-paced world of eCommerce, staying ahead of the curve is crucial. Our eCommerce SEO experts are constantly updating their skills and knowledge to adapt to the latest search engine algorithms and industry best practices. From sophisticated keyword research methodologies to the latest trends in voice search and AI such as Search Generative Experience (SGE), we leverage advanced technology and innovative strategies to keep your store at the forefront of search results.

Proven Track Record

Our commitment to excellence is reflected in our proven track record. We have a history of achieving measurable results for our clients, including increased organic traffic, higher search engine rankings, improved conversion rates, and significant ROI. Our portfolio of successful projects showcases our ability to handle diverse eCommerce SEO challenges and deliver consistent results. We take pride in our ability to not just meet but exceed our clients' expectations, setting new standards in eCommerce SEO excellence.

Get In Touch with Your eCommerce SEO Agency Today!

Looking for an experienced eCommerce SEO agency with a proven track record? Get in touch with SOUP today!
Also check out our comprehensive guide on how to conduct an eCommerce SEO audit. If you find this too daunting, get started with a free technical SEO audit from SOUP. This service comes with no contractual obligations. Simply submit your website URL through our form and our SEO specialists will get back with a thorough audit of your website’s current technical performance.

Our eCommerce Success Stories

Rebecca Vallance

With a detailed migration plan, SOUP has helped the leading Australia’s women designer clothing brand not only maintain traffic but also achieve organic search visibility growth after a website migration. The 1st month after migration saw:

+47% Page Views MoM

Rebecca Vallance website

+49% Revenue MoM

+25% Transactions MoM


Pump Haircare

SOUP has helped Pump Haircare, an Australian vegan cruelty-free haircare brand, to broaden its organic audience reach and brand awareness via a strategic SEO content plan.
In less than 2 months after the content hub was launched:

+120,000 New Impressions

+181 New Ranking Keywords

+13 New Keywords on Page 1


Frequently Asked Questions about eCommerce SEO service at SOUP

What is eCommerce SEO, and how does it differ from standard SEO?

eCommerce SEO is a specialised branch of SEO that focuses on optimising online stores to improve their visibility in search engine results, specifically for product-related searches. Unlike standard SEO, which may target a broader range of keywords and content types, eCommerce SEO concentrates on strategies tailored to enhance product listings, category pages, and the overall shopping experience. This includes optimising product descriptions, images, user experience, and site structure for better performance in search engines.

How long does it take to see results from eCommerce SEO?

The timeframe to see tangible results from eCommerce SEO can vary depending on several factors, including the current state of your website, the competitiveness of your industry, and the specific strategies implemented. Typically, it can take anywhere from 3 to 6 months to start seeing significant improvements in search rankings and organic traffic. SEO is a long-term strategy, and the results are cumulative and grow over time.

Can you guarantee a #1 ranking on Google?
While we strive to significantly improve your search engine rankings and online visibility, it's important to understand that no SEO agency can ethically guarantee a #1 ranking on Google. Search engine algorithms are complex and constantly changing. Our focus is on implementing best practices and data-driven strategies to increase your chances of ranking highly in search results.

What kind of reporting can I expect?
We provide comprehensive and transparent reports that include detailed analytics on your website's SEO performance. These reports cover aspects such as search rankings, organic traffic, user behaviour, and conversion metrics. We also include insights and recommendations for ongoing strategy adjustments to continually improve your site's performance.

How does your team stay updated with the latest SEO trends and algorithms?
Our SEO team at SOUP is committed to continuous learning and staying abreast of the latest SEO trends and algorithm updates. We regularly participate in SEO workshops, webinars, and industry conferences. Additionally, we keep a close eye on updates from search engines and adapt our strategies accordingly to ensure your eCommerce site always follows the best and most current SEO practices.

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Get in touch for a FREE Site Audit with our SEO Specialist today.

Choose where you want to grow:

Our team will reach out soon. Get ready to stir some soup!

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