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EMAIL MARKETING AGENCY
CERTIFIED HUBSPOT & KLAVIYO PARTNERS
We’ve partnered up with the best CRMs and email builds to bring your business the best email campaigns and automations. We will help grow your email list and nurture your customers.
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Our team is certified in Hubspot & Klaviyo and have decades of experience, so you know that you’re in safe, professional hands.
SERVICES WE OFFER
OUR EMAIL MARKETING SERVICES.
ADVANCED EMAIL LIST SEGMENTATION.
The full access to customer data and targeting tools allow you to reach customers with personalised email campaigns to keep your audience coming back. We’ll target the right poeple using a combination of behaviour, location, list, and order date.
TARGETED FORMS.
We’ll enhance your signup experience with branded forms, coupon codes, built-in consent management and more. This means you can grow your email list and re-engage customers with forms based on visits, device, segmentation and time.
CREATE CUSTOM EMAIL TEMPLATES.
We’ll customise and craft high-conversion emails based on your brand’s needs, adding dynamic content based on coupons, product preferences and browsing activity. Of course, all designs will be on-brand and attention grabbing.
SEAMLESS INTEGRATION WITH OTHER PLATFORMS.
As Hubspot and Klaviyo partners, we are able to seamlessly integrate with any platform such as Shopify, WooCommerce and Wordpress. This feature allows us to sync your historical and real-time data for precision targeted marketing.
COPY THAT CONVERTS.
We don't just write emails; we craft conversations that resonate on a personal level. Whether it's newsletters, promotional content, educational, or transactional emails, you can rest assured that your emails won't just be read, they'll be remembered.
GROW YOUR EMAIL LIST.
At SOUP, we know that one of the biggest struggles is staring at an email list and wishing it were bigger. Our strategy team can help you create lead magnets, pop-ups, promotions and partnerships to increase subscriber growth and retain customer loyalty for your business.
A/B TESTING.
We get it - every subscriber on your list has their own preferences and quirks. Think of us as your email detectives because that's where our A/B Testing comes in. We're not just crunching numbers; we're diving deep into the preferences, likes, and habits of your audience.
WE DRIVE GROWTH WITH KLAVIYO
Whether you’re just getting started with Klaviyo or are looking for a team to elevate your business - you've come to the right spot.
Being a Klaviyo partner, we have an in-depth comprehension of this email marketing platform and will tailor your Klaviyo account to suit your brand’s unique requirements. We can help you with:
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Setting up a Klaviyo account for your e-commerce store
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Transforming your existing Klaviyo plan for maximum impact and business growth
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Utilising Klaviyo to implement new strategies into your blueprint
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HOW WE WORK
THE SOUP FLOW
Each customer is unique, and our approach involves identifying their individual preferences, such as their shopping frequency, what promotions they respond to, and the type of relationship they want from you. Here’s what our process looks like:
TRIGGER
You want to build a personalised relationship with your customers.
Discover what makes us different from other agencies and give us insight on your business. Let’s discuss your business goals and we’ll show you how they can be achieved.
TRIGGER
The SOUP team will create a comprehensive Klaviyo strategy designed to convert your business.
ANALYSIS
Already have an email marketing strategy for your brand?
We analyse the full strategy and find out what’s working and what’s not for your brand. Then, we’ll provide you with evidence-based recommendations on optimising for better results. If you are already using Klaviyo or Hubspot, our team will conduct an account audit to best use existing data that you already have.
CREATIVE
We design email campaigns and flows for both mobile and desktop formats, prioritising content that’ll draw your customers in.
We create all kinds of emails, from welcome flows, product drops, abandoned carts, to post-purchase nurtures. We structure email creatives to accurately reflect your brand image - leaving you with a competitive edge from your competitors.
OPTIMISATION
When it comes to optimisation, there are many things can be done to improve your email and SMS marketing - which is why we do it all:
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Generating and nurturing leads
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Retargeting your subscribers
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Segmenting your database
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Flow automation
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Adding SMS touch points to your strategy in order to increase ROI and ensure brand exposure at every point.
CAPTIVATING EMAIL DESIGNS.
Email marketing is the best (but most underrated) way to keep your clients in the loop with current news and updates. Whether you’re promoting a new product/service or blasting a monthly newsletter, the Soup team will design custom email templates and copy tailored to your brand tone and theme.
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With plenty of copywriting experience up our sleeve, you don't need to worry about your emails sounding stiff or unprofessional. We're ready to take on your brand voice, whatever it is.
SET UP AUTOMATION WORKFLOW SERIES.
We will set up automated email workflows via triggers and tags to get the right emails delivered to the right customers - no fuss.
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At Soup, we understand that conversions are your priority. Our nurture series and sales cycle is crucial in driving conversions and creating alignment between your sales and marketing strategies. We also offer a 3-step process workflow designed specifically to improve cart recovery to convert sales, because we know that abandoned carts mean money down the drain.
CASE STUDY
THR1VE HAD SOLD OUT OF ALL OF THEIR MEALS FROM 2 EMAIL CAMPAIGNS SINCE LAUNCH.
Thr1ve is a healthy meal plan company and they seeked to re-engage existing customers using email marketing to relaunch. On the first week, they had sold out of all of their meals 3 days earlier than anticipated due to the success of revenue generated from 2 email campaigns.
They were exceptionally happy with the result as all email results were well above industry benchmarks and conversions exceeded expectations.
+5.5% Click-through rate
$6.8k Revenue from the first two emails
Service Email Marketing
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ARE YOU READY TO SCALE YOUR BUSINESS?
Let's get started on your FREE email strategy session with us today.