Can email marketing help me drive sales?

Marketing to your customer base through email can convert sales for your eCommerce brand. Making use of audience segmentation brings about a personalised experience, bringing a selective product offering to them directly through their inbox. This allows you to keep your user-base up to date with announcements, educate and inform them, and prompt them to go through with their purchase.

I have a small email database, can I do email marketing?

We can help you grow your email database through joint marketing efforts with your sales team and our services and develop a digital strategy for your business. We offer also PPC advertising, SEO & CRO, and social media marketing strategies aligned to grow your email list.

Which one is the best email marketing service provider?

The Soup team is certified in Hubspot, Klaviyo, Active Campaign and Mailchimp, and with over 10 years of experience, you are in safe hands. When choosing the right email marketing service provider, things to consider are your current CRM, budget, and what audience segmentation capabilities you are after. Speak to an email marketing specialist at our agency about finding the best email marketing service provider for you.

How much does email marketing cost?

It depends on the platform and how much you want to invest, but email marketing can bring about favourable ROI. For an email marketing solution custom fit for your enterprise, discuss your goals and budget with a specialist at Soup Agency today.

How often should my business be sending emails?

You don't want to create spam for your clientele, which is why we recommend segmenting audiences so they only receive content tailored to the customer stage they’re in. There is no set number, as it depends on your business goals and strategy – How regular are your touchpoints? Are you communicating with your customers in other ways? Is there a deal or new product you need to alert them about? Consult our digital marketing agency today and we will help find an email strategy that works for you.

Why should I choose email marketing?

Email marketing is a powerhouse for small businesses Personalised experience for the user It can drive traffic to your website, inform and educate your customer base, and persuade

EMAIL MARKETING AGENCY

CERTIFIED HUBSPOT & KLAVIYO PARTNERS

We’ve partnered up with the best CRMs and email builds to bring your business the best email campaigns and automations. We will help grow your email list and nurture your customers.

Our team is certified in Hubspot & Klaviyo and have decades of experience, so you know that you’re in safe, professional hands.

Schedule A FREE Email Audit

SERVICES WE OFFER

OUR EMAIL MARKETING SERVICES.

ADVANCED EMAIL LIST SEGMENTATION.

The full access to customer data and targeting tools allow you to reach customers with personalised email campaigns to keep your audience coming back. We’ll target the right poeple using a combination of behaviour, location, list, and order date.

TARGETED FORMS.

We’ll enhance your signup experience with branded forms, coupon codes, built-in consent management and more. This means you can grow your email list and re-engage customers with forms based on visits, device, segmentation and time.

CREATE CUSTOM EMAIL TEMPLATES.

We’ll customise and craft high-conversion emails based on your brand’s needs, adding dynamic content based on coupons, product preferences and browsing activity. Of course, all designs will be on-brand and attention grabbing.

SEAMLESS INTEGRATION WITH OTHER PLATFORMS.

As Hubspot and Klaviyo partners, we are able to seamlessly integrate with any platform such as Shopify, WooCommerce and Wordpress. This feature allows us to sync your historical and real-time data for precision targeted marketing.

COPY THAT CONVERTS.

We don't just write emails; we craft conversations that resonate on a personal level. Whether it's newsletters, promotional content, educational, or transactional emails, you can rest assured that your emails won't just be read, they'll be remembered.

GROW YOUR EMAIL LIST.

At SOUP, we know that one of the biggest struggles is staring at an email list and wishing it were bigger. Our strategy team can help you create lead magnets, pop-ups, promotions and partnerships to increase subscriber growth and retain customer loyalty for your business.

A/B TESTING.

We get it - every subscriber on your list has their own preferences and quirks. Think of us as your email detectives because that's where our A/B Testing comes in. We're not just crunching numbers; we're diving deep into the preferences, likes, and habits of your audience.

GET STARTED TODAY

WE DRIVE GROWTH WITH KLAVIYO

Whether you’re just getting started with Klaviyo or are looking for a team to elevate your business - you've come to the right spot.

Being a Klaviyo partner, we have an in-depth comprehension of this email marketing platform and will tailor your Klaviyo account to suit your brand’s unique requirements. We can help you with:

Setting up a Klaviyo account for your e-commerce store
Transforming your existing Klaviyo plan for maximum impact and business growth
Utilising Klaviyo to implement new strategies into your blueprint

GET STARTED ON KLAVIYO

SOUP's email marketing specialists in a meeting

ALREADY ON HUBSPOT OR KLAIVYO?

Speak to an Email Marketing Specialist for an Account Audit.

GET IN TOUCH

HOW WE WORK

THE SOUP FLOW

Each customer is unique, and our approach involves identifying their individual preferences, such as their shopping frequency, what promotions they respond to, and the type of relationship they want from you. Here’s what our process looks like:

TRIGGER

You want to build a personalised relationship with your customers.

Discover what makes us different from other agencies and give us insight on your business. Let’s discuss your business goals and we’ll show you how they can be achieved.

TRIGGER

The SOUP team will create a comprehensive Klaviyo strategy designed to convert your business.

ANALYSIS

Already have an email marketing strategy for your brand?

We analyse the full strategy and find out what’s working and what’s not for your brand. Then, we’ll provide you with evidence-based recommendations on optimising for better results. If you are already using Klaviyo or Hubspot, our team will conduct an account audit to best use existing data that you already have.

CREATIVE

We design email campaigns and flows for both mobile and desktop formats, prioritising content that’ll draw your customers in.

We create all kinds of emails, from welcome flows, product drops, abandoned carts, to post-purchase nurtures. We structure email creatives to accurately reflect your brand image - leaving you with a competitive edge from your competitors.

OPTIMISATION

When it comes to optimisation, there are many things can be done to improve your email and SMS marketing - which is why we do it all:

Generating and nurturing leads
Retargeting your subscribers
Segmenting your database
Flow automation
Adding SMS touch points to your strategy in order to increase ROI and ensure brand exposure at every point.

GET STARTED TODAY

CAPTIVATING EMAIL DESIGNS.

Email marketing is the best (but most underrated) way to keep your clients in the loop with current news and updates. Whether you’re promoting a new product/service or blasting a monthly newsletter, the Soup team will design custom email templates and copy tailored to your brand tone and theme.

With plenty of copywriting experience up our sleeve, you don't need to worry about your emails sounding stiff or unprofessional. We're ready to take on your brand voice, whatever it is.

SET UP AUTOMATION WORKFLOW SERIES.

We will set up automated email workflows via triggers and tags to get the right emails delivered to the right customers - no fuss.

At Soup, we understand that conversions are your priority. Our nurture series and sales cycle is crucial in driving conversions and creating alignment between your sales and marketing strategies. We also offer a 3-step process workflow designed specifically to improve cart recovery to convert sales, because we know that abandoned carts mean money down the drain.

LET'S GET STARTED

SOUP's email marketing specialists working on a brief

BE OUR NEXT SUCCESS STORY

Find out more on how we exceeded client expectations.

SUCCESS STORIES

CASE STUDY

THR1VE HAD SOLD OUT OF ALL OF THEIR MEALS FROM 2 EMAIL CAMPAIGNS SINCE LAUNCH.

Thr1ve is a healthy meal plan company and they seeked to re-engage existing customers using email marketing to relaunch. On the first week, they had sold out of all of their meals 3 days earlier than anticipated due to the success of revenue generated from 2 email campaigns.

They were exceptionally happy with the result as all email results were well above industry benchmarks and conversions exceeded expectations.

+5.5% Click-through rate

$6.8k Revenue from the first two emails

Service Email Marketing

How does PPC marketing work?

Bid on keywords that are relevant to your brand, industry and product. Google’s algorithm will show your ads to the customers who are actively searching for what you offer. The best part? Only pay when someone clicks on your ad. First (or any) impressions don’t count here.
Why should I choose Soup as my PPC ad agency?

We don’t make promises we can’t keep, and we don’t use cookie-cutter solutions either. Our dedicated Google ads specialists and account managers are here to listen and serve your business. We’ll take into account your budget, conversion targets and tailor a paid search strategy that works. We’ll keep you updated on performance metrics and rank improvements regularly. Lastly, we’ll provide tailored recommendations and optimisations to allow you to keep seeing the results you’re after. Most important of all, we care about your business and its growth. We have strong relationships with our clients and will consistently work with you to develop and optimise campaigns to achieve your KPI targets.
What do I need to get started on Google ads?

We’re here to do the heavy-lifting. Let us know the results you’re looking to achieve and targeted KPIs. We’ll partner with you to strategise, build and launch your campaign from end-to-end. Unsure if Google ads are for you or how to get started? Soup offers a free, non-obligatory digital marketing audit to tailor a marketing strategy that’s right for your business.
How much budget should I allocate to advertise on Google ads?

Google charges advertisers only when a customer clicks on your ad, so you can be certain you won’t be pouring dollars down the drain. Our Google ads specialist will partner with you to find a budget that’s appropriate for your business goals and current situation. At the end of the day, you have full control over how much you want to spend, and you’ll never spend more than what you’re comfortable with.
What results can I expect to see from paid search advertising?

Whether you’re looking to drive traffic, sales, increase brand visibility or generate leads, our paid search specialists can help you achieve your business’ targeted results. We’ll provide forecasted metrics as part of our marketing proposal, but results can vary based on the competitiveness of your industry, budget and goals. Speak to one of our Google ads specialists for a tailored proposal.