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SOUP's content writers


We provide an all-in-one SEO content writing service to deliver compelling content for your business.

Whether you are looking for a copywriter to create content for your website for SEO purposes, email copy or a simple blog post - we've got you covered. Our experienced team will work together to ensure all content is unique and tailored to your audience.


What is SEO Copywriting?

SEO stands for “Search Engine Optimisation”, which is about improving a website's visibility in search results. SEO Copywriting is a way of writing content for websites that focuses on making it friendly for both readers and search engines. Think of it as a bridge between what people are looking for online and what search engines, like Google, want to show them. When content is written with SEO in mind, it's more likely to appear higher up when someone searches for related topics. 
On the other hand, usual copywriting is all about creating compelling content that engages readers, persuades them, or informs them, without necessarily focusing on search engine rankings. So, while both types of copywriting aim to produce great content, SEO Copywriting also ensures that the content is optimised for search engines to find and rank it more easily.

Our SEO Copywriting Process

1. Keyword Research & Content Plan

Our SEO content writing journey begins with an in-depth keyword analysis and content gap analysis. This ensures we identify high-demand keywords and what content your website needs to rank higher in search:

  • Keyword Discovery: We research what potential customers are searching for on Google to find your products or services. We gauge the popularity of these keywords and assess how competitive or achievable they are to rank for.

  • Website Performance Analysis: We evaluate how your website currently performs in organic search. This includes identifying which keywords you're ranking for, their relevance to your offerings, and if they're driving conversions.

  • Competitor Benchmarking: We examine which keywords your competitors are ranking for and cross-reference these with your current rankings to spot content opportunities or areas that need optimisation.

"With our in-depth research, we create a content calendar that's data-driven, ensuring your content resonates with your target audience and stands out on search engines like Google.


2. Briefs Creation

Once we've nailed down the right keywords and topics for you, the next step is to create content briefs. Again, our briefs are backed by in-depth research - we look at the top ranking content, analyse their strategy, in order to find out what the top players are doing well and then do it even better.
What sets us apart from typical copywriting agencies? We've got a mix of top-notch copywriters and SEO specialists for end-to-end SEO management services. So, every piece of content you get from us is not only ca
tchy but also SEO-friendly. We make sure important SEO elements like images, links, and headings are all set to help you shine on search engines.


3. Copywriting

Here's where the magic happens! We craft content that grabs attention. And before we send it your way for a thumbs-up, our SEO specialists give it a once-over to make sure it's all set for search engines. All you need to do? Just see if it vibes with you and feels right.


4. Content Publish and Rank Tracking

The best part of hiring a full-service digital marketing agency like SOUP? We also have a strong team of in-house web developers who can push your content live in just a few seconds. No more wrestling with Wordpress or stressing over a misplaced image. With our end-to-end SEO Copywriting and Management service, you just give a nod to our content plan and the final pieces, and we handle the rest.
Once your content is published, our SEO specialists will closely monitor how it performs on search and provide timely advice if any further optimisation is needed.


Our Most Popular SEO Copywriting Services

Meta Titles, Descriptions and Headings Optimisation

One of the most popular SEO copywriting services at SOUP is to optimise meta titles and descriptions for web pages.

Meta titles and descriptions are short snippets of text that describe a webpage's content. The meta title is what appears as the clickable headline in search engine results, while the meta description provides a brief summary right below it. Having SEO-friendly attractive meta titles & descriptions will help:

  • Improve click-through rate: a compelling meta title and description can increase the likelihood of someone clicking on your link over others in the search results.

  • Search engine clarity: They signal to search engines, like Google, the main topics of the page, aiding in accurate indexing.

Similarly, well-structured headings with optimised heading 1 can also help search engines grab a better understanding of the content structure and the content topic of your web page.

At SOUP, we understand the best practices to craft compelling well-optimised meta titles, descriptions, and headings that help you rank and attract users at the same time.


Landing Pages Copywriting

Landing pages that describe your products/services are the most important content on your website, as these are usually where people convert and make the purchase. Our SEO copywriting services ensure your landing pages are well optimised for key phrases that people use when they're ready to buy to maximise your online visibility and leads.

Blog Articles Copywriting

Blog articles are the type of long-form content that target long-tail informational keywords. These keywords often have less search traffic than short-tail keywords, however, they usually have higher CTR and CVR as they answer a search query directly. It’s also less competitive to rank for long-tail keywords.

Creating long-form articles can help businesses increase internal linking opportunities by passing authority and driving traffic from the articles to the product / service pages. Another benefit is to prove the website’s expertise and trustworthiness, which are the two important factors of Search Quality Guidelines (E-E-A-T) published by Google.

Guest Posting

Guest posting is the practice of writing and publishing an article on someone else's website or blog. It's a strategic way to share your expertise and reach a new audience. The primary benefit of guest posting is to gain backlinks to your website, which can boost your site’s authority and search rankings. Also, by sharing your knowledge on other platforms, you position yourself as an expert in your field, building trust with new audiences and relationships with other experts and influencers in your industry.


We recognise that business owners are often pressed for time and might overlook the valuable opportunity of guest posting. That's where our highly trusted SEO content writing service comes in. We can write quality guest posts on your behalf, ensuring each piece aligns with your voice and vision. And rest assured, every article is sent to you for approval before it's published anywhere.

Content Optimisation

Have you been working with the same content but not seeing the results you want? With a fresh set of eyes, you can keep up-to-date with current SEO practices, save time and stand out in search engine rankings.


Refreshed copy will spark new interests and engage viewers in an innovative way

Meet Your Skilled SEO Copywriters







Industries We Write For

Beauty & Fashion


Fitness & Wellness




Your Customers

At Soup, our goal is to create content that converts and inspires action. Clear SEO copywriting that turns browsers into buyers. We do the writing, the editing and the research to deliver results. 

Give us the brief and we will handle the rest.

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Drive more traffic to your website with increased organic search rankings


Improve SEO by conducting keyword research to create keyword-rich descriptions.


Engage your audience by creating content that caters to the consumer journey



Content Strategist & Copywriter

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