Question 1

What is social media marketing?

Accepted Answer

Social media marketing is simply ads that appear on social media platforms. Whether you choose to share organic, influencer or polished, studio-quality content, social media is a great way to showcase your brand’s identity and connect with your audience. It’s a cost-effective way to reach new customers and re-engage with old ones.

Question 2

Will social media ads work for a small business?

Accepted Answer

A piece of unknown content somewhere obscure in the world can go viral in a matter of seconds. The impact of social media is massive and it’s immediate. The Soup team has worked across B2B and B2C brands with experience in verticals across ecommerce, fashion, finance, software and more. Whatever your product, manpower or budget, our experienced team is here to show you how social media marketing can work for your business. Read our client success stories on how we were able to go above and beyond with our clients - big or small.

Question 3

Which social media platform is the best for advertising?

Accepted Answer

It all depends on your business offering and where your target market lies. Do they prefer long-form, informational content or would they rather eye-catching videos they can just skim over? No social media platform is the same, and not all will deliver the same outcomes for your business. Whether your business objective is to increase brand awareness, drive sales or generate leads, our social ads specialist can choose the best social media platform for you. Get a bespoke social media advertising strategy today.

Question 4

How much does social media marketing cost?

Accepted Answer

Marketing costs can vary greatly between businesses and even among our clients. More is often better in the case of social media advertising (it helps get your name out there!), but if you don’t have, or simply aren’t ready to spend upwards of thousands of cash on social ads, we have clients who stick to a minimum spend. Get a budget estimate with one of our social media ads specialist today.

Question 5

Can I generate more sales through Facebook ads?

Accepted Answer

Often thought of as simply a brand-awareness platform, Facebook actually delivers on sales. As a specialised Facebook ads agency, Soup creates a full-funnel marketing strategy that will drive customers from inspiration, consideration all the way through to action. In fact, learn how we helped one client achieve a ROAS of 15 on Facebook through tailored creative execution, brand engagement campaigns and Facebook’s shopping ads.

Question 6

Can I generate leads via Facebook ads?

Accepted Answer

Facebook is not only great for driving sales and return on investment for ecommerce businesses, it can also do wonders for your company whose goal is to maximise lead generation efforts. Soup utilises lead form ads, Facebook’s master tool for capturing leads. Lead form ads look exactly the same to your standard in-feed ads with the addition of an instant form. An instant form is exactly what it sounds like - it’s instant. When someone clicks on a lead ad, they are presented with a form that’s pre-populated with information from their Facebook profile. Customers can fill in their information and answer qualifying questions in a few easy taps. With a native integration to the most popular CRM platforms such as Hubspot, Salesforce, Zoho, Klaviyo and ActiveCampaign, Facebook sends the collected customer data straight to your CRM system. Don’t fear if your business doesn’t have a CRM in place, leads can also be sent directly to an email or spreadsheet. Lead ads can be customised to achieve objectives such as appointment bookings, event registrations, ebook subscriptions etc. The options are endless.

Question 7

Do Facebook ads work for B2B businesses?

Accepted Answer

Yes! While LinkedIn ads might seem like the more obvious option for B2B businesses, we’ve found Facebook to be a cost effective option. Facebook lead ads are a cost-effective and easy way of gaining leads with tools to connect to CRM (customer relationship management) platforms and gather information on potential clients. Not only that, but Facebook also offers engagement, brand awareness, reach campaign objectives to get your brand name in the open. Plus, with Facebook Ads Manager, results are easy to track and measure. Paid social channels can be a great opportunity for B2B businesses. Speak to one of our paid social specialists to find the perfect paid social platform for you.

Question 8

Should I advertise on Facebook or Instagram?

Accepted Answer

Facebook and Instagram are part of the connected Metaverse, meaning you can advertise on both platforms with one budget. Meta will allocate the budget to whichever platform is performing the best and you can choose which network to show and where, or opt out on a certain platform or placements. SOUP is a social media marketing agency, get in touch with our paid social specialist today and we will provide you with a clear creative direction and insights to grow your brand.

Question 9

What creative assets do I need for Facebook ads?

Accepted Answer

For Facebook ads, you’d need to provide us with HD assets of your logo, a brand guide if there is one. You have the option to either create content in-house, or the Soup team can help with producing assets optimal for Facebook ad placements alongside ad best practices. Get in touch with SOUP today, our social media marketing in Sydney is here to help.

SYDNEY'S LEADING INDEPENDENT DIGITAL MARKETING AGENCY.

SOCIAL MEDIA MARKETING & MANAGEMENT AGENCY

WE'RE RESULTS DRIVEN.

10 STRATEGIES TO FUEL YOUR ECOMMERCE DIGITAL MARKETING.

SOCIAL MEDIA MARKETING SERVICES.

RESULTS-DRIVEN DIGITAL STRATEGY.

CONTENT CREATION & DEVELOPMENT

INCREASE YOUR REVENUE WITH SOCIAL MEDIA MARKETING.

FACEBOOK & INSTAGRAM ADS

TIKTOK NATIVE ADS

B2B LINKEDIN ADS

SOUP DIGITAL CHANNEL GUIDE 2023

YOU WILL GAIN EXCLUSIVE ACCESS TO

GAIN ACCESS TO TIKTOK CREATOR MARKETPLACE

SOMERZBY'S ONLINE SALES SKYROCKETED TO 12x ROAS WITHIN THE FIRST 3 MONTHS.

ARE YOU READY TO SCALE YOUR BUSINESS?

CONNECT WITH US

OUR SERVICES

COMPANY