Question 1

What is SEO?

Accepted Answer

SEO stands for search engine optimization. SEO is a discipline used to improve your site by enhancing your visibility when people search for products or services using keywords or phrases related to your business on Google or other search engines. The more visibility your page has in the search engine results pages (SERPs), the more likely your website will attract new and existing customers to your business.

Question 2

Is SEO or Google ads better for my business?

Accepted Answer

Depending on what you want to achieve, both SEO and PPC ads can benefit your business in different ways.  SEO is a crucial part of online marketing as it gives your business the highest chances of being visible. The optimisation process might take a while to work with the search engine, but will be beneficial in the long run. PPC ads allow you to reach a wider audience of potential customers immediately and you can customise your marketing campaign on the spot.  If your main aim is to drive traffic to your website short term, then it might be best to use PPC ads. However, if you plan on increasing your brand’s online presence long term, utilising SEO marketing strategies would be the answer.  For a well rounded marketing strategy, using both methods would increase your page’s visibility, online presence and audiences.

Question 3

How long can I expect to see results from your SEO services?

Accepted Answer

There is no definite answer to this question as it comes down to many factors that impact the amount of time it takes to see results from SEO services. Typically, you should see results from your SEO strategy within 4-12 months. As Google is constantly improving their algorithms to give consumers the best possible results, you will also have to consider developing and adapting your strategy to these new changes.  As SEO is a continuous process, you will need to work on a few things to create a successful SEO strategy. Examples of these factors include good quality copy, using keyworks, structuring your content with best practices, writing for your target audience and incorporating creative imagery or interactive elements, just to name a few.

Question 4

Is SEO and content marketing the same? How are they different?

Accepted Answer

SEO and content marketing are one of the most vital marketing strategies to utilise for your business. SEO and content marketing are not the same, as SEO is the process of optimising your web pages so you are able to rank higher in search engines.  Content marketing is often used when you are looking to gain exposure for your business using content that you have made. SEO increases the visibility of your web page when ranked higher in search engines, so consumers can find your content ‘organically’ whereas content marketing helps drive traffic to your brand from external sources.   For long term growth, it’s best to use both of these strategies in combination for long term success and high ROI in efforts to increase your brand awareness in the digital world.

Question 5

Why Is SEO Important?

Accepted Answer

Utilising paid advertising and social media strategies are a great way to generate traffic to your web page. If the paid search campaigns are done well, they can be advantageous and help attract the right audience to your business. However, the majority of traffic is driven by organic search and is a tool that can expand your business, as there is the potential to increase click share.  SEO is the only way to drive traffic to your website organically, which is why you need quality content and the right keywords to see an increase in traffic overtime. When SEO is done correctly, the tool can drive traffic, bring brand awareness, engage with customers and improve user experience. Overall, SEO is an essential component to a successful business in the digital world.

Question 6

What Is Link Building?

Accepted Answer

Link building is a search engine optimisation technique used to increase your website’s search engine ranking by creating links that direct to your website from other websites. If the other pae has many high quality backlinks, search engines like Google will consider the page to be popular and will rank it higher.  Although link building is a powerful SEO tool, some websites use black hat link building techniques to receive more backlinks. If a web page has a lot of backlinks from questionable websites, Google can remove the page from the search results. These penalties will only occur when shady link building techniques are utilised, which is why it's important to avoid it at all costs if you’re wanting to build a long-lasting business. Want to use link building that won’t violate the search engine’s guidelines? Contact us for a free SEO audit today.

THE LEADING LOCAL SYDNEY SEO AGENCY

OUR SYDNEY SEO SERVICES

KEYWORD RESEARCH AND RANKING GAP ANALYSIS

TECHNICAL WEBSITE AUDIT

SEO COPYWRITING

WEBSITE AUTHORITY IMPROVEMENT

REPORTING & ANALYTICS

LOCAL SEO STRATEGY FOR LOCAL BUSINESSES

ENTERPRISE SEO

OUR LOCAL SYDNEY SEO PROCESS

Create a Bespoke Local SEO Strategy

SEO Strategy Implementation

Rank Tracking and SEO Reports

Ongoing SEO Management

WE'VE HELPED
THESE BRANDS
GROW DIGITALLY.

WHY CHOOSE SOUP AS YOUR LOCAL SYDNEY SEO AGENCY?

WE ARE AN AWARD-WINNING SEO AGENCY

OPTIMISE YOUR LOCAL SYDNEY SEO STRATEGY WITH OUR SEMRUSH PARTNERSHIP

OUR SYDNEY OFFICE LOCATION

CONNECT WITH US

OUR SERVICES

COMPANY