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SOUP's Facebook and Instagram Ads specialists
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Ready to scale your business and create a positive ROI? We are a leading Facebook Ads agency with extensive experience to rebuild and structure your Facebook Ads campaign the right way to see growth.


SOUP launched in 2020 and has exponentially grown through our many successful campaigns and strategies for a wide range of industries. On Facebook, we utilise a variety of formats including video, images and experienced ads to create high-quality content that stops viewers from scrolling. Our in-house content creators will design ads tailored to your goals. We are a full-service creative marketing agency so we understand how to create ads to drive high traffic that takes into consideration all aspects of your marketing plan.

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SOUP's Facebook and TikTok ads specialists in a meeting


Speak to a Paid Social Specialist for a FREE Strategy Session. 

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How Facebook Ads Can Drive Your Business Growth

In today's ever-changing digital landscape, utilising social media platforms serves as a powerful catalyst for business growth and brand awareness. Facebook’s high reach of over a billion active users and tailored targeting tools give companies access to a diverse range of audiences, making it a key tool in increasing revenue and fostering customer loyalty. 

Specifically, the precise nature of its targeting options enables businesses to fine-tune their potential customers based on demographics, specific behaviours, interests and interactions across the metaverse. This ensures business's primary audience is met at the right time through the right formats, maximising the chance of conversions and engagement rates. 

Further, Facebook provides detailed performance tracking and analytics tools to effectively gain insights into key performance metrics such as engagement rate, click-through rates, conversions and return on ad spend (ROAS). This not only informs future decisions and opportunities but also ensures budgets are efficiently spent in line with a business's primary objectives and goals.

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SOUP's successful Faecebook ads case study

Success Stories: How SOUP Helped Client Grow with Facebook Ads

KIS Academic is online tutoring in Australia for year 5-12 and our goal was to drive lead acquisition for private. As a result, this lead generation campaign used META instant forms and successfully drove over 190 leads with a CPL of $15 over 2 months, decreasing the CPL by 66%.

-66% reduced CPL month-on-month

190+ leads in 2 months with a CPL of $15

Service META Ads

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Our Four-Step Process for Facebook Advertising

At Soup, we take a rigorous approach to Facebook advertising for our clients, ensuring that the platform's capabilities are used to our full advantage. As Facebook ads agency specialists, here are our four steps to successful advertising on Facebook: 

Step 1: Audience Research and Segmentation

Without a deep understanding of your target audience, your campaign can be easily wasted on the wrong customers. That is why we conduct a thorough review of your target audience by leveraging Facebook’s data analytics tools to uncover customer trends such as demographics, behaviours, interests and shopping habits. This in-depth analysis of your potential customers provides the foundation by which we create highly personalised and targeted campaign creatives that deeply resonate with the sought-after demographics.

Step 2: Creative Strategy and Ad Design

After the target audience has been identified, we begin creating compelling creative strategies and designs by focusing on storytelling your organisation's unique business story. This involves our creative experts brainstorming ideas, and crafting visually engaging content and persuasive ad copy that resonates with the target audience segments. The goal is to not only create content that grabs your potential customer's attention but also drives action.

Step 3: A/B Testing 

Throughout the launch of the campaign, our team of experts will continuously conduct A/B testing and iterative improvements to optimise the best-performing ad variations, ensuring what resonates best with your audience is optimised for maximum impact and reach. Our team takes a proactive approach driven by insights to align results with your business goals. By continually adjusting creatives in line with what best resonates with your audience, ensure that budgets are sufficiently allocated and key messages are reaching your target audience.

Step 4: Performance Analysis and Reporting

Post-campaign data collection and analysis are vital for understanding the impact your ad campaigns have had on your target audience. Through conducting an in-depth analysis of your campaign performance, our team of experts provide clear and concise actionable insights and recommendations for further campaign optimisation. 

SOUP prides itself on offering transparent and in-depth support for our clients, empowering them to make informed decisions in line with their overall business goals and objectives.

Why Should You Choose SOUP as Your Facebook Ads Specialist?

Extensive Experience

Our team of digital marketing experts has spent years managing a diverse portfolio across various industries with the overarching goal of growth and client satisfaction. We have successfully adapted strategies and campaigns to deliver consistent results in the ever-changing digital landscape. Our track record speaks for itself with our ability to drive engagement, lead generation, conversions and growth for our clients, with every campaign showcasing our ability to leverage Facebook Ads to deliver consistent results as a Facebook ads agency.

Innovative Approach

As a Facebook ads agency, we pride ourselves on taking a holistic and forward-thinking approach to advertising on Facebook. Our team thrives on continually adapting to emerging trends, and consumer behaviours, ensuring that we are well-versed in the latest technologies to effectively capture our target audiences' attention. This allows us to stay ahead of the competition and create content that resonates with potential customers. 

Cutting-edge Tools & Platforms

Our commitment to integrating the latest technologies and platform features into our Facebook ad campaigns ensures that our clients are empowered to make decisions based on data-driven insights, delivering tangible results. By using the latest technologies and analytic tools we can optimise campaigns for maximum performance and ensure that our client's ad spends are effectively and efficiently delivered in line with our client's objectives.

Tailored Facebook Ads Campaigns

As a team of digital marketing industry experts, we understand that one size does not fit all. Whether you are a small business or a large organisation, we offer a personalised approach to every campaign, ensuring that the campaign strategies and objectives align with our client's unique goals, audiences and challenges. 

Whether it is adjusting audience parameters, refining ad creatives or optimising creatives through A/B testing, our custom approach ensures that every Facebook Ad campaign is meticulously designed to deliver maximum impact with your target audience. 

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  • Google Growth Hacks

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SOUP's Facebook and TikTok ads specialists working on a brief

Looking for experienced Facebook Ads Specialists? Get in Touch with SOUP!

Choosing SOUP means partnering with a team of digital marketing experts who will work closely with you to gain actionable insights and drive results through the power of Facebook Ads. As a leading Facebook ads agency, we are well-versed in crafting campaigns that reach your potential customers at the right time to drive conversions. Get in touch with our team of experts today to learn more about how we can leverage Facebook to meet all your marketing needs.

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    Bid on keywords that are relevant to your brand, industry and product. Google’s algorithm will show your ads to the customers who are actively searching for what you offer. The best part? Only pay when someone clicks on your ad. First (or any) impressions don’t count here.
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  • How much budget should I allocate to advertise on Google ads?
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    Whether you’re looking to drive traffic, sales, increase brand visibility or generate leads, our paid search specialists can help you achieve your business’ targeted results. We’ll provide forecasted metrics as part of our marketing proposal, but results can vary based on the competitiveness of your industry, budget and goals. Speak to one of our Google ads specialists for a tailored proposal.
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