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When selecting the best Shopify blog theme for blogging, there are several factors to take into consideration. Blogging these days is all about creating engaging content for your users, positioning yourself as an industry leader and giving your readers the best experience possible. Whilst content quality plays a pivotal role, if your blog isn't user-friendly and doesn't consider information flow, your site and blog will struggle to gain traction. Let's dive right into the top five best Shopify blog themes to let your content shine through!
1. Studio - FREE
This theme is perfect if you are a content creator looking for a clean
minimalistic design. It offers a quick set-up, featuring a mega menu and sticky header as some of the primary features. It has also been optimised for longer-form text sections and images, making it ideal for blogging. Colour scheme, colour swatches and stylish typography options give you flexibility and customisation to express your storytelling in the way you see fit. Its navigation tools also make it easy to link products from your blog to the rest of your site. As with every free template, people may find some shortcomings in the design. Although this theme received 9 positive reviews out of 16, this Shopify theme is a great starting point for a minimal and simple design.
2. Beyond - USD320
Beyond theme has been meticulously designed for storytelling. Through tag-based navigation, unique grid layout and full-size banner images, this theme's sleek design is a must! It also features easy share buttons for your blog to be shared on social media as well as showing related blog posts to keep your audience engaged and user experience streamlined. If you choose to use your site as an online store, Beyond is a multipurpose Shopify theme and offers your users a smooth and seamless shopping experience on your e-commerce store. With 90% positive feedback for how easy it is to use and set up as well as the support team being on top of any issues.
3. Nostalgia - USD250
The nostalgia theme stands out as one of the best Shopify blog themes for holding over 30 sections of theme settings to customise. This is the ideal theme for blog posts as it offers longer form text sections to support you in communicating your message to your users. In addition, it has a wide range of page templates for you to organise your pages accordingly, featuring breadcrumbs, enhanced search, mega menu, sticky headers, quick view and a wide variation of swatches. The nostalgia theme received 100% positive reviews for the support team being quick to address any issues as well as the minimalistic design offers a clean and clear navigation for users.
4. Align - USD320
Align theme is built to maximise conversions through its
conversion-focused predictive search tab. It also features sticky headers, collection page navigation, and recommended products. This is the perfect Shopify theme if you are in the beauty and health industry and want to feature product pages on your site as it offers a streamlined shopping experience for your users. It also has a 100% positive reviews, with people reporting it to be an easy theme to use, wide customisation options and a seamless user experience.
5. Publisher - FREE
If you are looking to stand out, the Publisher Shopify blog theme should be
your go-to. It offers advanced customisation and minimal navigation paired with a moody yet progressive design, inspired by avant-garde designs. It is great for content marketing as it has been designed for visual and content storytelling. Although there are not any reviews yet for this theme, the minimalistic yet moody design makes it stand out from the crowd.
The Importance of Building a Shopify Blog
When building a brand on Shopify, incorporating a blog into Shopify can significantly drive traffic and reap multiple benefits. Specifically, it can help with:
1. SEO Boost
Blogs are the perfect space to continue building a strong online presence
with fresh, relevant content. The more fresh and relevant content is, the better you will rank in the eyes of search engines like Google or Bing. By improving your SEO traffic, your rankings will go up, bring in more organic traffic and as a result, increase sales. It's a win-win for all!
2. Establish Authority
Establishing authority and positioning yourself as an industry expert can also be done by regularly posting blogs. You can write about topics such as case studies you recently worked on, industry trends or issues or creating at-home workshops or routines people can do. By positioning yourself this way, you will not only gain the trust of your audience
organically but also build up brand awareness over time.
3. Engagement
A blog space is also a great place to increase organic engagement with
your target audience. You can start forums and build a community around your brand as well as encourage your users to share information on social media.
4. Product Showcase
If you are an e-commerce site, showcasing your products through linking product pages from your blog are a great way to product filter for your audience and guide them to the right collection pages. This creates a personalised the shopping experience for your users and continues to position your brand as a leading industry expert.
5. Marketing Opportunities
In the case that you are only interested in using a Shopify site for blogging rather than e-commerce, there are still marketing opportunities that you can take advantage of through the use of a blog. You can also work together with e-commerce brands to review and promote their products and position yourself as an independent industry expert. Plus it's a great way to connect with and grow your audience.
Factors to Consider When Choosing a Theme for Your Shopify Blog
Here are the top factors you should consider when choosing which theme is the best Shopify blog theme:
1. Responsiveness
Making sure that your site is responsive on both mobile and desktop will ensure that the user experience is streamlined and seamless. After making any changes, always check on both devices. You can also ask someone to review your site and let you know if they found any difficulties or places for improvement for a non-biased opinion on how user-friendly your site is.
2. Customisation Options
This one is key because how customisable a theme is determines your self-expression (to a degree). Make sure to choose a theme with enough customisation or templates for your brand’s voice and image to shine through!
3. SEO-Friendliness
If your website isn’t getting indexed or ranked on search engines, there is no visibility and all your work is going unnoticed. That is why it is pivotal to choose a theme that is optimised for search engines, with quick loading times, clean code and options for meta tags or descriptions.
4. Integration with Shopify Features
Once you have decided the intention behind your site, be it an e-commerce site or blog, it is important to check that the theme you have selected integrates well with all the features you need for it to operate properly on Shopify.
5. Pricing
Affordability matters when selecting a theme. As a rule of thumb, the free themes are always going to offer fewer customisation options and features than the paid ones. However, if you understand what exactly you want to achieve by having your blog and website, you may not need it to be too complicated.
6. Scalability and Future Updates
As your business grows, so will your needs on your website. That is why it is important to be forthcoming with where you see your business developing. The best practice is to look for Shopify themes that have regular updates from their developers and have good reviews regarding receiving support. This will ensure that with any Shopify updates, the theme remains compatible and user-friendly. It will also give you the option to scale if needed and reduce the risk of technical issues arising.
Here at Soup Agency, we offer a wide range of digital marketing services that can support you on your journey to optimising your Shopify websites and blogs, From web design through to SEO copywriting, SEO Management, we cover them all. Speak to our digital specialists today to see how we can help.