TECHNICAL SEO AUDIT SERVICE

When it comes to SEO, understanding how search engines perceive your website is crucial. Therefore, the most important part of a technical SEO audit is to ensure that there’s no technical errors that prevent your website from being crawled and indexed by search engines. Things that we will look at: 

• No important pages or resources are blocked in robots.txt file

• Homepage and all critical pages return a 200 status code

• Correct URLs are listed in XML Sitemap for efficient indexing

• Canonical tags correctly implemented

• Content can be rendered with basic Javascripts

The way your website appears in search engine listings can significantly impact user engagement. Our technical audit focuses on optimising your meta tags and structured data to improve click-through rates and ultimately improve your search engine rankings. Our technical audit ensures your meta titles & descriptions are optimised and aligned with the best SEO practices, as these are the first things users see when encountering your website on search engine result pages (SERPs).

Links and navigation play a crucial role in helping both users and search engines explore and understand your website's structure. Our technical audit ensures that your links are crawlable, functional, and provide an efficient path for users and search engines to navigate your site and understand the relationship between your webpages.We identify any broken links, redirect chains or redirect loops that can cause bad user experience and difficulty for search engines to follow and discover pages at deeper levels on your website. We emphasise the use of descriptive anchor text in internal linking, which aids in providing context and relevance to linked content.

Quality content is the cornerstone of SEO. Our technical audit includes a thorough examination of your website's content to identify and address potential issues that could dilute the authority of your webpages and affect user experience, such as duplicate content, heavy ads above the fold, no hierarchical HTML tags, and more.

Rich media content, such as images and videos, can enhance user engagement, but it can pose challenges for search engines. Our technical audit evaluates how these elements are integrated into your site, ensuring they are optimised for both page speed and search engine understanding.

With the majority of searches now performed on mobile devices, mobile friendliness is a very important ranking factor. Our technical audit comprehensively examines your website's mobile optimisation, ensuring that it performs optimally on mobile devices while maintaining usability on desktop.

Site speed is a crucial factor in both user experience and search engine optimisation. A slow-loading website can lead to higher bounce rates, lower user engagement, and ultimately even a drop in search engine rankings. Our technical SEO audit thoroughly evaluates your website's speed and performance, including page loading time, Core Web Vitals metrics, mobile vs desktop speed.

If your website caters to a global audience or operates in multiple languages, it's essential to ensure that search engines and users from different regions can access and understand your content effectively. Our technical SEO audit includes a comprehensive evaluation of international and multilingual aspects, such as hreflang tags, geotargeting & duplicate content. 

Website migrations, whether it's a change in domain, platform, or structure, can be fraught with potential pitfalls that impact SEO. If your website has recently gone through a migration without proper SEO involvement and saw sudden drops in organic traffic, it's a clear indicator of migration-related issues such as broken links, no redirects in place, incorrect tracking and analytics, and more. Our technical SEO audit includes a thorough assessment of migration-related factors to ensure a smooth transition and minimal disruption to your search engine rankings. Our SEO specialists have extensive experience in website migration. Our clients not only avoided any drops but also observed improvements in search visibility post-migration, all thanks to the detailed plan we had in place.